Yu Blog

Latest Thinking

Year: 2014

19
Jun 2014

Automotive navigation, are we there yet?

Who among you hasn’t had trouble getting to your destination by car despite using a GPS device? And yet wasn’t GPS supposed to eliminate this..

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06
Jun 2014

Videotron announces the new illico iPad app

The Yu Centrik team was in attendance today as Vidéotron announced the launch of the new illico iPad application. We are very proud to have..

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05
Jun 2014

10 best practices to reduce cart abandonment

If you manage an e-commerce site, you’ve probably noticed that too many users add items to their cart without completing the purchase. How to increase..

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23
May 2014

UXMasterclass Bangalore

The latest UXMasterclass event was sold out and filled with an enthusiastic and eager-to-learn Indian audience. Over 300 participants attended the event that has received..

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22
May 2014

The word of the day: empathy

We have yet to understand people as well as doctor Samuel Beckett did in the American television series of the 90s, “Quantum Leap”. While traveling..

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06
May 2014

In the works: a UX certification for managers

Even if delivered on time and on budget, a project will fail if it doesn’t meet user needs. Together with our partners at UX Alliance,..

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24
Apr 2014

First screen, second screen and vice-versa

Studies show that more and more people are using another device while watching TV. This second screen can take the form of a tablet, a mobile phone or a laptop, and how this complements the first screen (television) offers new opportunities and..

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22
Apr 2014

Understanding the Impact of UX using Experience Maps

Explaining what UX is to people who are not in the field is not easy. I wish I could be a person who can tell..

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07
Apr 2014

Brainsketching

We at Yu Centrik are really excited about Jay Vidyarthi’s “Brainsketching” article, recently published in User Experience magazine (March 2014). Jay used to work at..

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28
Mar 2014

Find the mistake…

One software: GoToMeeting. Two versions of it: one that we install on the computer, the other available online. Two ways of displaying the same information...

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