DEMYSTIFY UX

Get informed, trained and certified!

What is UX-PM?

The UX-PM Certification is an international user experience (UX) training program for digital product leads, IT, marketing and project managers as well as any professional eager to discover this approach.

There are 3 levelsAdopting UXExecuting UX, and Leading UX. Each level builds to expand knowledge of UX and how to integrate and manage it to achieve an awesome user experience in your projects. Each level is offered as a 2-day course, is certified by the UXalliance and is internationally recognized.

Today more 5000 participants have been certified worldwide.

Ever wondered how to ensure the user experience (UX) is considered in a project? How to include UX tools? How to cultivate a user centered design culture?

Level 1 of the UX-PM certification is for product owners, digital marketing & project managers, designers, any professional who wants to understand the fundamentals of UX, adopt UX methodologies in their projects and encourage a customer-centered design culture in their organization.

Objectives

UX-PM 1: Adopting UX

  • Understand key UX concepts, methods, misconceptions and challenges
  • Learn methods to integrate user experience into your digital projects
  • Become a UX ambassador in your organization

Targeted Audience

IT and digital managers including product owners, digital marketing & project managers, designers, any professional who wants to better understand UX and/or how to integrate UX activities into their projects. No prerequisite is needed for level 1 of the UX-PM certification apart from a curiosity for the subject.

Course Details

Starting with a clear breakdown of what user or customer experience is and is not, this course aims to fully demystify UX. In this course, we will cover:

  • User experience, User-Centered design, interaction design, usability, context and how they are all related
  • Common misconceptions and challenges of UX and its disciplines
  • User behaviour and design-making processes (cognitive mechanisms, emotional responses, etc.)
  • Principles and benefits of integrating UX activities into product and service development
  • How and when to involve users in the process – the methods and the value of a strategy based on collaboration and empathy
  • How to integrate the collected user insights in a Persona and how to map the journey
  • UX as a communication tool and how to promote the value UX within an organisation
  • Immersion and practical application: Review of various solutions, exploring some case studies, building persona and customer’s journey.
    A combination of theory and problem-solving exercises

Certification Exam

There is an online certification exam at the end of the second day of training.

Regular fee : $1860
Preferential fee, 3 participants+ : $1650

NEXT DATES:
Ottawa: September 17-18, 2019.
Vancouver: September 24-25, 2019.
Toronto: October 10-11, 2019.

The certification can also be offered in French language

To register online go to Usable Training website
or contact Alasdair at: +1(613)282-8454 Alasdair@jumpingelephants.ca

Testimonial

Testimonial IMG UX Yu Centrik

“I would recommend this training because it clarifies a lot of concepts gathered here and there, and because it puts a structure to help form a global vision of what user experience is really about.”,
Genevieve S., Marketing Manager

Who's Teaching?
Ux agency Yucentrik Joëlle Stemp ceo

Joelle Stemp founded the UX agency Yu Centrik in 2003. With great perseverance and adaptability, Yu Centrik was steered through many technological and societal changes to reach 2019 with great relevance. Joelle is a pioneer in the adoption of user experience and service design in Quebec. With a background in communications and a talent for design, Joelle began her career as a designer specialized in user interfaces and has spent the last 25 years involved in projects related to user experience and convergent medias (Web, digital TV, mobile, IVR, OOH) and Service Design.

Joelle is very involved in teaching the UX-PM Certification program developed in collaboration with her partners at UXalliance, a global network of User Experience Experts.

 

 

 

 

Alasdair Stuart-Bell is a bilingual information management consultant and researcher with over 20 years of experience. For the past 18 years, Alasdair has focused on providing services to the public and private sectors in areas such as communications, information architecture, business process reengineering, project management, strategy, service improvement, business transformation, performance measurement, market research, public opinion research and e-government.

Having run a successful company in the private sector landscape, Alasdair is also well versed in issues related to marketing, sales and procurement, leadership and human resource management, amongst others. His clients have involved him in initiatives for Canadians, business, non-Canadians, not-for-profit organizations and the private sector. Alasdair has an M.B.A. from Dalhousie University, which focused on Marketing, International Business, and Information Technology and a B.A. in Political Studies from McGill University.

Duration fees and Location

2 full-day sessions
Regular fee $1860 + taxes
Group discount (3+) $1650 + taxes

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in Australia, Belgium, Canada, Brazil, Finland, France, India, Italy, Mexico, Poland, Portugal, Spain, South Africa, and Switzerland, with more countries coming.

Questions
Certification UX Training Yu Centrik
Cancellation & Copyright

Yu Centrik, the UX agency, reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.

There is no charge if you cancel a course at least ten business days before the course start date.
If you cancel between two and nine business days before the course start date, you will be required to pay half of the registration fees.
If you fail to show up to a course or cancel the day before the course start date, you will be required to pay the registration fees in full. Cancellations must be submitted in writing (e-mail).
Substitution of participants can be made, at no charge, until the course start date. Should Yu Centrik be forced to cancel a course, 100% of your registration fees will be reimbursed.

All UXalliance course materials are copyrighted and owned exclusively by UXalliance.