DEMYSTIFY UX

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What is UX-PM?

The UX-PM Certification is an international user experience (UX) training program for digital product, marketing and project managers.

There are 3 levels: Adopting UX, Executing UX, and Leading UX. Each level builds to expand knowledge of UX and how to integrate and manage it to achieve an awesome user experience in your projects. Each level is offered as a 2-day course, is certified by the UXalliance and is internationally recognized.

Today more 2000 participants have been certified worldwide.

UX-PM 3

Leading UX

The third course, UX-PM3, is for anyone who wants to build a UX team and incorporate UX vision and leadership in the organization’s business strategy. We’ll explain the various profiles of a typical user experience team and how to hire the right UX resources. You’ll also learn how to carry out a UX project successfully by: 1) Building a compelling UX business case 2) Communicate UX in a strategic way  3) Defining UX metrics and measuring the impact of UX on the project.

Objectives

UX-PM 3: Leading UX
  • Understand organisational UX maturity and how to progress
  • Building UX capability – internally or externally
  • Plan and integrate UX activities in the context of a digital strategy across projects and work streams
  • Maximize your investment in UX at every stage of the project cycle
  • Define UX metrics and KPIs
  • Measure and communicate the impact of UX on operations, finance and loyalty to inform executive-level strategies

Targeted Audience

UX-PM 3 certification is best suited for UX-PM Level 2 certified practitioners or professionals who have 5+ years of experience leading a technology-based solution or service.

Course Details

In this course, we will cover:
  • Integrating UX, looking at the UX maturity level of the organisation
  • Investing in UX, changing the conversation from UX as a cost to UX as an investment, pinpointing opportunities where the business can benefit from UX-driven approaches
  • Building a business case for a UX-driven project
  • Building your UX team: Understanding the many disciplines of UX and hiring the right skill set for your project
  • Creating a UX brief to capture the problem or opportunity to address with a UX project
  • Applying UX methods to optimize quality, communication and efficiency throughout a project and build cross-functional team collaboration
  • Importance of promoting innovation in the team
  • Planning UX activities in an Agile project life cycle
  • Quality in UX: Evaluating quality, UX objectives, goals, signals, metrics and performance indicators to validate your solution. Working with QA exercises to get practical experience with the theory, techniques, and problem-solving methods

Certification Exam

There is a certification exam at the end of the second day of training. The exam is comprised of an online multiple choice test.

Next Dates:
Montreal Feb. 28 and March 1 2018
Ottawa Oct. 19-20, Dec. 4-5 2017, Feb. 26-27 2018

To subscribe,
Please contact us 514 605-9823 info@yucentrik.ca

Testimonial

Testimonial IMG 4 UX Yu Centrik

“This is good because the content is suitable for organizations that have not yet UX resources.”,
Nathalie L., Project Manager

Who's Teaching?
Ux agency Yucentrik Joëlle Stemp ceo

Joelle Stemp founded the UX agency Yu Centrik in 2003. With great perseverance and adaptability, Yu Centrik was steered through many technological and societal changes to reach 2017 with great relevance. Joelle is a pioneer in the adoption of user experience and service design in Quebec. With a background in communications and a talent for design, Joelle began her career as a designer specialized in user interfaces and has spent the last 25 years involved in projects related to user experience and convergent medias (Web, digital TV, mobile, IVR, OOH).

Joelle designed the first Campus Wide Information System (CWIS) on the Internet for the University of Montreal in 1990 and was part of a user interface group at CRIM (Montreal Computing Research Center). Being as one of the first Certified HFI’s Usability Analyst, she continues to learn about human behaviour and is still as passionate as ever to design engaging products and services that customers will love using. Joelle is very involved in teaching the UX-PM Certification program developed in collaboration with her partners at UXalliance, a global network of User Experience Experts.

Location & Fees

2 full-day sessions

Regular fee $2150 + taxes
Group discount (3+) $1720 + taxes

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in United-States, Australia, Belgium, Brazil, Finland, France, India, Italy, Mexico, Poland, South Africa, and Switzerland, with more countries coming.

Questions
Certification UX Training Yu Centrik
Cancellation & copyright

Yu Centrik, the UX agency, reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.
If a cancellation occurs more than 4 weeks prior to the scheduled course date, an 85% refund will be provided. If a cancellation occurs 3 to 4 weeks prior to the scheduled course date, a 50% refund will be provided. No refunds are provided when cancellation occurs within 1 week of the scheduled course date.
All UXalliance course materials are copyrighted and owned exclusively by UXalliance.