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What is UX-PM?

The UX-PM Certification is an international user experience (UX) training program for digital product, marketing and project managers.

There are 3 levels: Adopting UX, Executing UX, and Leading UX.

Each level builds to expand knowledge of UX and how to integrate and manage it to achieve an awesome user experience in your projects. Each level is offered as a 2-day course, is certified by the UXalliance and is internationally recognized.

UX-PM 2

Executing UX

Do you need to know how to manage UX activities in a digital product? How to meet business objectives and market demands through user centred design?

UX-PM 2 certification is for digital product owners, marketing, and project managers, who want to establish a deeper understanding of UX activities and how to incorporate them from the project management and execution perspective, in order to improve the quality of the deliverable/product/service.

Objectives

  • Understand how to incorporate principles of user-centered design in the project lifecycle to optimize the quality and effectiveness of a product or service
  • Learn to plan, coordinate and implement UX activities at each project phase: from initial vision to implementation
  • Learn how to introduce collaboration to the research and design process
  • Exercise the progress from defining vision to planning the design process

Targeted Audience

UX-PM 2 certification is best suited for UX-PM Level 1 certified practitioner or IT decision-makers including product owners, account managers, project managers, digital marketing managers, with 2 to 4 years of experience managing a technology-based product or service.

Course Details

In this course, we will cover:

  • The user-centered design lifecycle to your digital product development process
  • The relation between UCD and Service Design
  • Quick methods of moving from business objectives and vision definition to a UX strategy (value proposition and more)
  • Examples of qualitative and quantitative research techniques to discover user needs
  • Creating design requirements based on UX strategy and user research
  • Planning the UX design process for an omnichannel experience and mapping it into a blueprint
  • Evaluating and testing design solutions, locally and internationally
  • Implementation: collaboration between the UX team and the development team
  • Immersion and practical application: the training includes a progressing case study with discussion and role-playing to sharpen your skills in managing UX activities

Certification Exam

There is a certification exam at the end of the second day of training. The exam is comprised of an online multiple choice test.

Next Dates:
Montreal June 5-6, Nov. 13-14 2017
Ottawa June 15-16, Oct 16-17 2017

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Testimonial

Level 2 has helped me realize the real steps of a project when UX is most important and how to better understand the objectives of users. It helps to sell and convince the process of your digital projects to leaders.”
Aliyah C., Director of Communications 

Who's Teaching?
Annemarie Lesage Director of UX Yu Centrik

Annemarie Lesage leads Yu Centrik’s team of user researchers, UX strategists and UX designers, while also integrating collaborative design into the ideation and innovation processes. She holds a PhD in Industrial Design (Université de Montréal), and has focused her research on the emotional dimensions of user experiences.
Annemarie joined Sapient’s user experience modelling group – XMod in 2000, in New York. Since 2003, she has taught various courses at Université Laval (co-teaching design research in 2005), Concordia, UQAM and Université de Montréal (experience design, since 2010).
She is an extraordinary teacher, fully bilingual and very much connected to the business world.

Natalie Jhaveri brings thirteeen years of experience practicing user-centered design, seven of which were in software companies and six years in mobile solutions. Having worked in large companies such as Nokia, she understands well how to integrate the design of digital projects, the needs of clients, business objectives, and technological constraints. Natalie values lean, Agile UX methods and collaborative design. She designed and developed her first HTML pages in 1996 for Nortel’s intranet. Since then she has been fascinated with people and technology, and the integration of human factors into product and service design. She spent 5 years in Finland and was very much immersed into Nokia’s culture. Natalie has an M.Sc. in Interactive Technology (HCI unit – University of Tampere, Finland) and a B.Sc. in Computer Science (University of Ottawa).

Duration and fees

2 full-day sessions
Regular fee $1950 + taxes
Group discount (3+) $1560 + taxes

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in United-States, Australia, Belgium, Brazil, Finland, France, India, Mexico, Poland, South Africa, and Switzerland, with more countries coming.

Questions
Testimonial

Chloe D., Digital Project Lead: I discovered a different aspect of this training UX and made ​​me want to continue to learn on this subject.

Certification UX Training Yu Centrik
Cancellation & copyright

Yu Centrik, the UX agency reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.
If a cancellation occurs more than 4 weeks prior to the scheduled course date, an 85% refund will be provided. If a cancellation occurs 3 to 4 weeks prior to the scheduled course date, a 50% refund will be provided. No refunds are provided when cancellation occurs within 1 week of the scheduled course date.
All UXalliance course materials are copyrighted and owned exclusively by UXalliance.