DEMYSTIFY UX

Get informed, trained and certified!

What is UX-PM?

The UX-PM Certification is an international user experience (UX) training program for digital product, marketing and project managers.

There are 3 levels: Adopting UX, Executing UX, and Leading UX.

Each level builds to expand knowledge of UX and how to integrate and manage it to achieve an awesome user experience in your projects. Each level is offered as a 2-day course, is certified by the UXalliance and is internationally recognized. Today more 1500 participants have been certified worldwide.

Ever wondered how to ensure the user experience (UX) is considered in a project? How to include UX tools? How to cultivate a user centered design culture?

The UX-PM 1 certification is for product owners, digital marketing, and project managers, who want to understand the fundamentals of UX, adopt UX methodologies in their projects and encourage a customer-centered design culture in their organisations.

Objectives

UX-PM 1: Adopting UX

  • Understand key UX concepts, methods, misconceptions and challenges
  • Capture the benefits of a UX approach
  • Be familiar with UX tools and methods
  • Learn methods to integrate user experience into your digital projects
  • Become a UX ambassador in your organization

Targeted Audience

IT and digital managers including product owners, account managers, product managers, project managers, marketing managers. Its for those who want to better understand UX and/or how to integrate UX activities into their projects. No prerequisite is needed for UX-PM 1 certification apart from a curiosity for the subject.

Course Details

Starting with a clear breakdown of what user or customer experience is and is not, this course aims to fully demystify UX. In this course, we will cover:

  • User experience, user-centered design, interaction design, usability, context and how they are all related
  • Common misconceptions and challenges of UX and its disciplines
  • User behaviour and design-making processes (cognitive mechanisms, emotional responses, etc.)
  • Principles and benefits of integrating UX activities into product and service development
  • How and when to involve users in the process – the methods and the value of a strategy based on collaboration and empathy
  • How to integrate the collected user insights in a Persona and how to map th experience
  • Costs, challenges, benefits, and gains (i.e. ROI) of integrating UX activities into a development process
  • UX as a communication tool and how to promote the value UX within an organiaation
  • Immersion and practical application: Review of various solutions, exploring some case studies, persona & journey mapping, workshop discussion and role-playing to sharpen the course participants’ UX and usability skills.
    A combination of theory and problem-solving exercises.

Certification Exam

There is a certification exam at the end of the second day of training. The exam is comprised of an online multiple choice test.

Next dates:
Montreal Sep. 28-29, Nov. 27-28 2017, 14-15 février 2018
Ottawa Sep. 11-12, Oct. 2-3, Nov. 6-7 2017, Jan. 22-23 2018, March 1-2 2018

To subscribe,
Please contact us 514 605-9823 info@yucentrik.ca

Testimonial

Testimonial IMG UX Yu Centrik

"I would recommend this training because it clarifies a lot of concepts gathered here and there, and because it puts a structure to help form a global vision of what user experience is really about.",
Genevieve S., Marketing Manager

Who's Teaching?
Ux agency Yucentrik Joëlle Stemp ceo

Joelle Stemp founded the UX agency Yu Centrik in 2003. With great perseverance and adaptability, Yu Centrik was steered through many technological and societal changes to reach 2017 with great relevance. Joelle is a pioneer in the adoption of user experience and service design in Quebec. With a background in communications and a talent for design, Joelle began her career as a designer specialized in user interfaces and has spent the last 25 years involved in projects related to user experience and convergent medias (Web, digital TV, mobile, IVR, OOH).

Joelle designed the first Campus Wide Information System (CWIS) on the Internet for the University of Montreal in 1990 and was part of a user interface group at CRIM (Montreal Computing Research Center). Being as one of the first Certified HFI’s Usability Analyst, she continues to learn about human behaviour and is still as passionate as ever to design engaging products and services that customers will love using. Joelle is very involved in teaching the UX-PM Certification program developed in collaboration with her partners at UXalliance, a global network of User Experience Experts.

Natalie Jhaveri brings thirteen years of experience practicing user-centered design, seven of which were in software companies and six years in mobile solutions. Having worked in large companies such as Nokia, she understands well how to integrate the design of digital projects, the needs of clients, business objectives, and technological constraints. Natalie values lean, Agile UX methods and collaborative design. She designed and developed her first HTML pages in 1996 for Nortel's intranet. Since then she has been fascinated with people and technology, and the integration of human factors into product and service design. She spent 5 years in Finland and was very much immersed into Nokia’s culture. Natalie has an M.Sc. in Interactive Technology (HCI unit - University of Tampere, Finland) and a B.Sc. in Computer Science (University of Ottawa).

Duration fees and Location

2 full-day sessions
Regular fee $1850 + taxes -
Group discount (3+) $1480 + taxes

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in United-States, Australia, Belgium, Brazil, Finland, France, India, Italy, Mexico, Poland, South Africa, and Switzerland, with more countries coming.

Questions
Certification UX Training Yu Centrik
Cancellation & Copyright

Yu Centrik, the UX agency, reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.
If a cancellation occurs more than 4 weeks prior to the scheduled course date, an 85% refund will be provided. If a cancellation occurs 3 to 4 weeks prior to the scheduled course date, a 50% refund will be provided. No refunds are provided when cancellation occurs within 1 week of the scheduled course date.
All UXalliance course materials are copyrighted and owned exclusively by UXalliance.

Executing UX

Do you need to know how to manage UX activities in a digital product? How to meet business objectives and market demands through user centred design?

UX-PM 2 certification is for digital product owners, marketing, and project managers, who want to establish a deeper understanding of UX activities and how to incorporate them from the project management and execution perspective, in order to improve the quality of the deliverable/product/service.

Objectives

  • Understand how to incorporate principles of user-centered design in the project lifecycle to optimize the quality and effectiveness of a product or service
  • Learn to plan, coordinate and implement UX activities at each project phase: from initial vision to implementation
  • Learn how to introduce collaboration to the research and design process
  • Exercise the progress from defining vision to planning the design process

Targeted Audience

UX-PM 2 certification is best suited for UX-PM Level 1 certified practitioner or IT decision-makers including product owners, account managers, project managers, digital marketing managers, with 2 to 4 years of experience managing a technology-based product or service.

Course Details

In this course, we will cover:

  • The user-centered design lifecycle to your digital product development process
  • The relation between UCD and Service Design
  • Quick methods of moving from business objectives and vision definition to a UX strategy (value proposition and more)
  • Examples of qualitative and quantitative research techniques to discover user needs
  • Creating design requirements based on UX strategy and user research
  • Planning the UX design process for an omnichannel experience and mapping it into a blueprint
  • Evaluating and testing design solutions, locally and internationally
  • Implementation: collaboration between the UX team and the development team
  • Immersion and practical application: the training includes a progressing case study with discussion and role-playing to sharpen your skills in managing UX activities

Certification Exam

There is a certification exam at the end of the second day of training. The exam is comprised of an online multiple choice test.

Next Dates:
Montreal Nov. 13-14 2017, Jan. 25-26 2018
Ottawa Oct 16-17, Dec. 18-19 2017, Feb. 8-9 2018

To subscribe,
Please contact us 514 605-9823 info@yucentrik.ca

Testimonial

"Level 2 has helped me realize the real steps of a project when UX is most important and how to better understand the objectives of users. It helps to sell and convince the process of your digital projects to leaders."
Aliyah C., Director of Communications 

Who's Teaching?
Ux agency Yucentrik Joëlle Stemp ceo

Joelle Stemp founded the UX agency Yu Centrik in 2003. With great perseverance and adaptability, Yu Centrik was steered through many technological and societal changes to reach 2017 with great relevance. Joelle is a pioneer in the adoption of user experience and service design in Quebec. With a background in communications and a talent for design, Joelle began her career as a designer specialized in user interfaces and has spent the last 25 years involved in projects related to user experience and convergent medias (Web, digital TV, mobile, IVR, OOH).

Joelle designed the first Campus Wide Information System (CWIS) on the Internet for the University of Montreal in 1990 and was part of a user interface group at CRIM (Montreal Computing Research Center). Being as one of the first Certified HFI’s Usability Analyst, she continues to learn about human behaviour and is still as passionate as ever to design engaging products and services that customers will love using.

Joelle is very involved in teaching the UX-PM Certification program developed in collaboration with her partners at UXalliance, a global network of User Experience Experts.

Duration and fees

2 full-day sessions
Regular fee $1950 + taxes -
Group discount (3+) $1560 + taxes

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in United-States, Australia, Belgium, Brazil, Finland, France, India, Mexico, Poland, South Africa, and Switzerland, with more countries coming.

Questions
Testimonial

Chloe D., Digital Project Lead: I discovered a different aspect of this training UX and made ​​me want to continue to learn on this subject.

Certification UX Training Yu Centrik
Cancellation & copyright

Yu Centrik, the UX agency reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.
If a cancellation occurs more than 4 weeks prior to the scheduled course date, an 85% refund will be provided. If a cancellation occurs 3 to 4 weeks prior to the scheduled course date, a 50% refund will be provided. No refunds are provided when cancellation occurs within 1 week of the scheduled course date.
All UXalliance course materials are copyrighted and owned exclusively by UXalliance.

Leading UX

The third course, UX-PM3, is for anyone who wants to build a UX team and incorporate UX vision and leadership in the organization’s business strategy. We'll explain the various profiles of a typical user experience team and how to hire the right UX resources. You’ll also learn how to carry out a UX project successfully by: 1) Building a compelling UX business case 2) Communicate UX in a strategic way  3) Defining UX metrics and measuring the impact of UX on the project.

Objectives

UX-PM 3: Leading UX
  • Understand organisational UX maturity and how to progress
  • Building UX capability - internally or externally
  • Plan and integrate UX activities in the context of a digital strategy across projects and work streams
  • Maximize your investment in UX at every stage of the project cycle
  • Define UX metrics and KPIs
  • Measure and communicate the impact of UX on operations, finance and loyalty to inform executive-level strategies

Targeted Audience

UX-PM 3 certification is best suited for UX-PM Level 2 certified practitioners or professionals who have 5+ years of experience leading a technology-based solution or service.

Course Details

In this course, we will cover:
  • Integrating UX, looking at the UX maturity level of the organisation
  • Investing in UX, changing the conversation from UX as a cost to UX as an investment, pinpointing opportunities where the business can benefit from UX-driven approaches
  • Building a business case for a UX-driven project
  • Building your UX team: Understanding the many disciplines of UX and hiring the right skill set for your project
  • Creating a UX brief to capture the problem or opportunity to address with a UX project
  • Applying UX methods to optimize quality, communication and efficiency throughout a project and build cross-functional team collaboration
  • Importance of promoting innovation in the team
  • Planning UX activities in an Agile project life cycle
  • Quality in UX: Evaluating quality, UX objectives, goals, signals, metrics and performance indicators to validate your solution. Working with QA exercises to get practical experience with the theory, techniques, and problem-solving methods

Certification Exam

There is a certification exam at the end of the second day of training. The exam is comprised of an online multiple choice test.

Next Dates:
Montreal Feb. 28 and March 1 2018
Ottawa Oct. 19-20, Dec. 4-5 2017, Feb. 26-27 2018

To subscribe,
Please contact us 514 605-9823 info@yucentrik.ca

Testimonial

Testimonial IMG 4 UX Yu Centrik

"This is good because the content is suitable for organizations that have not yet UX resources.",
Nathalie L., Project Manager

Who's Teaching?
Ux agency Yucentrik Joëlle Stemp ceo

Joelle Stemp founded the UX agency Yu Centrik in 2003. With great perseverance and adaptability, Yu Centrik was steered through many technological and societal changes to reach 2017 with great relevance. Joelle is a pioneer in the adoption of user experience and service design in Quebec. With a background in communications and a talent for design, Joelle began her career as a designer specialized in user interfaces and has spent the last 25 years involved in projects related to user experience and convergent medias (Web, digital TV, mobile, IVR, OOH).

Joelle designed the first Campus Wide Information System (CWIS) on the Internet for the University of Montreal in 1990 and was part of a user interface group at CRIM (Montreal Computing Research Center). Being as one of the first Certified HFI’s Usability Analyst, she continues to learn about human behaviour and is still as passionate as ever to design engaging products and services that customers will love using. Joelle is very involved in teaching the UX-PM Certification program developed in collaboration with her partners at UXalliance, a global network of User Experience Experts.

Location & Fees

2 full-day sessions

Regular fee $2150 + taxes
Group discount (3+) $1720 + taxes

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in United-States, Australia, Belgium, Brazil, Finland, France, India, Italy, Mexico, Poland, South Africa, and Switzerland, with more countries coming.

Questions
Certification UX Training Yu Centrik
Cancellation & copyright

Yu Centrik, the UX agency, reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.
If a cancellation occurs more than 4 weeks prior to the scheduled course date, an 85% refund will be provided. If a cancellation occurs 3 to 4 weeks prior to the scheduled course date, a 50% refund will be provided. No refunds are provided when cancellation occurs within 1 week of the scheduled course date.
All UXalliance course materials are copyrighted and owned exclusively by UXalliance.