COGNITION + USABILITY + UX = QUALITY OF PRODUCTS AND SERVICES.
We help you map the multichannel experiences while enhancing the quality and consistency of services and this, across all customer touch points.
Nobody can afford to ignore the importance of a great customer experience. UX has become a factor of differentiation for organisations.
It is a challenge for organisations who are not sure how to map their ecosystem and where to start from. The omni channel experience with the brand must be consistent and memorable across all customers touch points.
The Service Design approach is transversal and aims to standardize the quality of products and services across all touch points and every interactions with the brand.
Let’s change the conversation; UX is an investment, not a cost. Although product and service ecosystems have become more and more complex, customers expect nothing less than a great experience regardless of context, technology or platform.
Through the study and analysis of user needs, behaviour and motivation, we help you identify opportunities and leverage new or existing assets to achieve your goals. By aligning your customer’s expectations with your organization’s business goals, we ensure the delivery of a cohesive omni-channel experience in an ever-evolving market.
Deliverables: Overall UX strategy and metrics.
How do your customers feel when they use your mobile platform or your customer service? By mapping how your customers interact through the various touch points, we draw their journey and highlight emotions and pain points. We can then define how engaging, effective, and efficient their experience will be perceived.
An engaging experience is instinctive, efficient, enjoyable and reusable. A useful way to engage more with your customers is by looking at different steps of their relationship with your brand.
Deliverables: Customer experience mapping and emotional omni channel diagram.
We believe that wonderful things can be achieved when there is teamwork and collaboration. We partner with your team to break the silos and create a common vision to build a product or a service that people love to use.
Through collaborative, design thinking workshops and creativity techniques, we help your team capture your brand’s value proposition and explore a broad range of design solutions. Once the vision of the future product or service is clear, we build maquettes and prototypes to help you test hypotheses in the marketplace and get feedback from your customers.
Deliverables: Proof of concept, validated wireframes, functional prototypes.
How do you measure the quality and performance of your multi-channel customer experience? What is your customer’s level of happiness with your product and service? How do you compare to your competitors? Ultimate experiences require alignment between business value and user experience.
We can help you create measurement plans to meet quality and performance targets, measure progress toward your business goals, optimize your process and identify unmet opportunities.
Deliverables: Metrics before and after the redesign, multi-channel benchmark.
Yu Centrik offers personalised access to our experts in user experience who will help with your challenges.
We provide effective User Experience support to ensure your objectives are met. Our services are available on a contract basis to companies wishing to outsource their User Research and UX Design responsibilities.
Our experienced resources are available to work at the client’s offices through our UXstaff division.