Our core team members are Engineers, Psychologists, Industrial Designers, UX Designers, Communicators, all passionate for human factors. Come and meet with 2 members of the team, Joelle the general manager and Annemarie the director of the UX team for research and design!

Joëlle Stemp
President and Co-founder

Joelle Stemp co-founded the UX agency Yu Centrik in 2003. With great perseverance and adaptability, Yu Centrik was steered through many technological
and societal changes to reach 2016 with great relevance. Joelle is a pioneer in the adoption of user experience and service design in Quebec. With a background in communications and a talent for design, Joelle began her career as
a designer specialized in user interfaces and has spent the last 25 years involved in projects related to user experience and convergent medias (Web, digital TV, mobile, IVR, OOH). Joelle designed the first Campus Wide Information
System (CWIS) on the Internet for the University of Montreal in 1990 and was part of a user interface group at CRIM (Montreal Computing Research Center). Being
a one of the first Certified HFI’s Usability Analyst, she continues to learn about human behaviour
and is still as passionate as ever to design engaging products and services that customers will love using. Joelle is very involved in teaching the UX-PM Certification program developed in collaboration with her partners at UXalliance, a global network of User Experience Experts.

Annemarie Lesage
UX Director Research & Design

Annemarie Lesage leads Yu Centrik‘s team of analysts, UX strategists and UX designers, while integrating collaborative
design, co-creation to our ideation and innovation process.
She holds a PhD from the Design School of University of Montreal and has focused her research on the emotional dimensions of user experiences. Her research on the emotional Peak, a
dimension of the user experience, is integrated into the design thinking process.
Annemarie joined Sapient’s user experience modelling group (XMod) in 2000, in New York.
Since 2003, she has taught various courses at Université Laval (co-teaching design research in 2005), Concordia, UQAM and Université de Montréal (experience design, since 2010).
Annemarie is very involved in teaching the UX-PM Certification program developed in collaboration with UXalliance, a global network of User Experience Experts.

UX Staff
UX Staffing Agency

We also have some experienced resources who can be outsourced and work at the client’s offices through our division UXstaff. We are looking for new talents who are passionate about the end-users and
the design of services. Come change the world with us!

We’re looking for the best UX talents in the industry.