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10 best practices to reduce cart abandonment
Jun 2014

10 best practices to reduce cart abandonment

If you manage an e-commerce site, you’ve probably noticed that too many users add items to their cart without completing the purchase.

How to increase your conversion and engagement rates?

Yu Centrik’s targeted user research as well as volumes of publications on the topic point to 10 best design practices to reduce cart abandonment. We encourage you to adopt these best practices (PDF), while taking your specific business and user contexts into account.
Have you adopted some of these practices? Share your conversion results with us! The research and usability experts at Yu Centrik will be delighted to discuss them with you.
We encourage you to share these best practices with your colleagues too.

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