Sony used usability testing in their 2010 ads with models, surfers, elderly people, etc. Here they test their smartphone Xpedia with “very small children” 🙂..
You might have heard of the ultrasonic teenage repellent called the Mosquito. The device was originally intended to clear away youths loitering in front of..
Some people think a mobile experience can only be properly evaluated in the field, whereas others prefer a conventional lab test for better control of..
Does transmedia storytelling provide an effective educational experience?
Paris porte-Ă -porte is a transmedia project which aims at celebrating the 40th anniversary of the Paris ring road by presenting its story. It combines a..
When it comes to health, mobility creates opportunities for versatile and innovative tools. In an earlier blog, we described how mobile applications are extremely useful..