Industrial Software
Lexis Nexis
Yu Centrik had to identify why the software was not used by certain customers in the Quebec and Ontario legal fields.
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Volkswagen
Enhancing VW's online presence
The Challenge
“Volkswagen Plus web and mobile sites underwent a full interface redesign. Before launching it, Palm + Havas was eager to test with users. The objective was to validate and reveal any major issues with the user experience as well as explore the users’ mental models. Furthermore, Red Urban’s objective, an agency from Toronto, was to enhance many elements of VW’s online presence. Red Urban’s objective, an agency from Toronto, was to enhance many elements of VW online presence. We help them achieve this through a heuristic evaluation on the vw.ca website. The main objective of the process was to review the website, observe and identify usability flaws, validate site functionalities, and make recommendations for improvement. We performed a persona-based expert review of the interface from the user’s perspective which involved the creation of three Personas to fuel an understanding of specific contexts of use through a focus on user segmentation.
In addition to the heuristic evaluation we performed some usability tests in English and French which gave some great insights.
Volkswagen Plus web and mobile sites underwent a full interface redesign. Before launching it, Palm + Havas was eager to test with users. The objective was to validate and reveal any major issues with the user experience as well as explore the users’ mental models. We conducted the test in English and French with Volkswagen drivers that are members of the VW Plus.
The Solution
We helped Volkswagen enhance many elements of their online presence through a usability inspection on the vw.ca website. The main objective of the process was to review the website, observe and identify usability flaws, validate site functionalities, and make recommendations for improvement. We performed a persona-based expert review of the interface from the user’s perspective which involved the creation of three personas to fuel an understanding of specific contexts of use through a focus on user segmentation.
In addition to the usability inspection, we performed usability testing in English and French which gave some great insights.