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Latest Thinking


Feb 2018

The Experience Map, an essential deliverable!

In every User Researcher and UX Designer’s toolbox, is a deliverable that reaches everyone, is easy to interpret and able to convert the most recalcitrant:..

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Nov 2017

World Usability Day!

Today is World Usability Day. This year is about “user experience inclusion“. This theme reminds us of the positive impact on users of a job well done, with usability..

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Oct 2017

2 conferences of interest held in Montreal

2 events of interest to follow in the next two weeks. Both relate to our field: the premier international gathering on ethnography in industry organised by EPIC will be..

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Jul 2017

Service Design of Public Services to Inspire Citizens

For over a decade now, several governments have used Service Design to transform their policies, infrastructures in order to get closer to the citizens. Service..

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