Yu Blog

Latest Thinking

On electoral reform: Creating confusion and bias
12
Jan 2017

On electoral reform: Creating confusion and bias

A recent attempt by the Canadian government to engage with citizens and understand their view on electoral reform is resulting in a backlash of dismay..

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The UX Designer Holiday Survival Kit
14
Dec 2016

The UX Designer Holiday Survival Kit

It was in 1995 when renowned cognitive psychologist and designer Don Norman invented the term user experience (UX) to describe the activities of his team..

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WUD 2016 – Let’s talk about Election ballots
10
Nov 2016

WUD 2016 – Let’s talk about Election ballots

Happy World Usability Day! We thought it was the perfect day to talk about election ballots. Let’s dive in:

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5 practical tips for remote testing with children
13
Oct 2016

5 practical tips for remote testing with children

Working on project with/for children is always more challenging. Here are 5 guidelines for remote testing with kids between the ages of 9 and 12...

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Tobo Workshop
29
Sep 2016

Tobo Workshop

During a project, do you sometimes feel that you can’t see the forest for the trees? This is a problem that our customers meet regularly...

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Canada’s first open-air smart living lab
20
Sep 2016

Canada’s first open-air smart living lab

We salute Videotron, Ericsson, ETS and Montreal Innovation District as they join forces join forces to create Canada’s first open-air smart living lab. The 3..

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5 resources for a complete design toolbox
15
Sep 2016

5 resources for a complete design toolbox

Whether you are starting in design or are in the middle of an intense project, here are  5 great resources about design and UX methodologies..

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Don Norman and the definition of "UX"
06
Sep 2016

Don Norman and the definition of "UX"

The  Nielsen Norman Group asked Don Norman what he feels about the way people are using terms like “UX” and “user experience” these days.

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UX and Augmented Reality
01
Sep 2016

UX and Augmented Reality

Lately, Yu Centrik has had opportunities to reflect on the UX of mixed reality. Although the current devices will evolve in the up-coming years, the..

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19
Aug 2016

Best Practices for Designing Forms

Would you like to improve the conversion rate of your e-commerce flow? Often just improving form usability reduces the dropout rate. Learn UX principles to..

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