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Jun 2016

UX Masterclass – Mexico 2016

The theme “Building the UX Maturity” of UXMasterclass 2016, held in Mexico City, examined the state of UX maturity in organizations. The Yu Centrik team also assesses the close relationship between the UX (User Experience) and the CX (Customer Experience).

During these enlightening discussions, Simon Herd (Experience Research Director of Sutherland Labs in the UK) asked a few of us a question, to be answered in a video less than 2 minutes in length:


“What ONE advice would you give to improve the UX maturity of an organization?” It’s quite a challenge to pin only one down.

Here’s one I would suggest, especially when you need to internally sell the benefits of integrating user experience activities in the development process.

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