During these enlightening discussions, Simon Herd (Experience Research Director of Sutherland Labs in the UK) asked a few of us a question, to be answered in a video less than 2 minutes in length:

“What ONE advice would you give to improve the UX maturity of an organization?” It’s quite a challenge to pin only one down.

Here’s one I would suggest, especially when you need to internally sell the benefits of integrating user experience activities in the development process.