If you have 15 minutes during your holidays and want to learn on how user experience can change the way a product or a service is designed today, watch this very inspiring video, and start 2016 with your customers in mind.

At the PSFK’s Future of Retail 2016 conference in San Francisco, Ethan Eismann, Director of Product Experience at Uber, provided key insights into Uber’s design thinking process and how Uber delivers delight.

The user experience Uber implements is not accidental. Behind is a thoughtful strategy and innovative user experience based on user research and on a constant focus beyond end users’ expectations. Very inspiring.