The UX Masterclass
is a bi-annual global user experience and design event that engages and inspires attendees to think outside the ‘silo’ of their industry and approach challenges with a fresh perspective. It is the flagship event of the UXalliance
– an international network of 25 user experience firms from around the world.
During the all-day event, leaders from diverse disciplines explored new ways of bridging consumer and UX research as well as new ways to measure the user experience. This event was very inspiring, and it’s obvious that both fields need to work hand in hand from now on. Inspiring words from David Krajicek – CEO, GfK Consumer Experiences North America: “Without a strategic, holistic approach to UX research, brands are risking hard-earned equity and missing opportunities to win over their most important customers”.
Next week, we’ll do a recap of the highlights and new things we learnt there.