One of the primary goals of form design is making sure users can accomplish their tasks quickly while having an effective and positive experience. Usually, we design forms with the intent of improving efficiency and time of completion, reducing complexity, ensuring consistency to minimize the user’s cognitive load and enabling speed scanning. Still, it feels like the design of forms hasn’t changed drastically in the past ten years and we repeat a routine which works well.

However, we recently saw a new form emerging. Praised by the form guru Luke Wroblewski and the usability expert Jared Spool, Mad libs have become increasingly popular. Let’s try to explore what is going on…

This blog is available on the Global User Research website.