Joelle Stemp founded the UX agency Yu Centrik in 2003. With great perseverance and adaptability, Yu Centrik was steered through many technological and societal changes to reach 2019 with great relevance. Joelle is a pioneer in the adoption of user experience and service design in Quebec. With a background in communications and a talent for design, Joelle began her career as a designer specialized in user interfaces and has spent the last 25 years involved in projects related to user experience and convergent medias (Web, digital TV, mobile, IVR, OOH).
Joelle designed the first Campus Wide Information System (CWIS) on the Internet for the University of Montreal in 1990 and was part of a user interface group at CRIM (Montreal Computing Research Center). Being as one of the first Certified HFI’s Usability Analyst, she continues to learn about human behaviour and is still as passionate as ever to design engaging products and services that customers will love using. Joelle is very involved in teaching the UX-PM Certification program developed in collaboration with her partners at UXalliance, a global network of User Experience Experts.
Alasdair Stuart-Bell is a bilingual information management consultant and researcher with over 20 years of experience. For the past 18 years, Alasdair has focused on providing services to the public and private sectors in areas such as communications, information architecture, business process reengineering, project management, strategy, service improvement, business transformation, performance measurement, market research, public opinion research and e-government. Having run a successful company in the private sector landscape, Alasdair is also well versed in issues related to marketing, sales and procurement, leadership and human resource management, amongst others. His clients have involved him in initiatives for Canadians, business, non-Canadians, not-for-profit organizations and the private sector. Alasdair has an M.B.A. from Dalhousie University, which focused on Marketing, International Business, and Information Technology and a B.A. in Political Studies from McGill University.
