UX-PM 1 certification to understand basics of UX

Ever wondered how to ensure the user experience (UX) is considered in a project? How to include UX tools? How to cultivate a user centered design culture?

Level 1 of the UX-PM certification is for product owners, digital marketing & project managers, designers, any professional who wants to understand the fundamentals of UX, adopt UX methodologies in their projects and encourage a customer-centered design culture in their organization.

Objectives

UX-PM 1: Adopting UX

Understand key UX concepts, methods, misconceptions and challenges
Learn methods to integrate user experience into your digital projects
Become a UX ambassador in your organization

Targeted Audience

IT and digital managers including product owners, digital marketing & project managers, designers, any professional who wants to better understand UX and/or how to integrate UX activities into their projects. No prerequisite is needed for level 1 of the UX-PM certification apart from a curiosity for the subject.

Course Details

Starting with a clear breakdown of what user or customer experience is and is not, this course aims to fully demystify UX. In this course, we will cover:

User experience, User-Centered design, interaction design, usability, context and how they are all related
Common misconceptions and challenges of UX and its disciplines
User behaviour and design-making processes (cognitive mechanisms, emotional responses, etc.)
Principles and benefits of integrating UX activities into product and service development
How and when to involve users in the process – the methods and the value of a strategy based on collaboration and empathy
How to integrate the collected user insights in a Persona and how to map the journey
UX as a communication tool and how to promote the value UX within an organisation
Immersion and practical application: Review of various solutions, exploring some case studies, building persona and customer’s journey.
A combination of theory and problem-solving exercises

Certification Exam

There is an online certification exam at the end of the third morning of training.

Regular fee : $1,200+ tax.
15% discount for 3+ participants.

Also offered as a private course 3+

Online remote training
3 mornings from 8:30 to 12:30
November 20-21-22, 2025

The certification is also be offered in French language

To register, contact jstemp@yucentrik.ca

What UX-PM Certified Professionals have to say:

“When I attended the UX Certification, I was a Product Owner curious of what User Experience was about but unaware of the process and tools. Three years later I’m proud to say that UX and Agile are embedded in every solution we develop. This first encounter with UX through the UX-PM training program has been life changing for my company in the way we think and design our solutions”.

Gaetan Racine, UX Product Owner, Stelvio, Montréal
UX-PM Certification Level 1

“I would recommend this training because it clarifies a lot of concepts gathered here and there, and because it puts a structure to help form a global vision of what user experience is really about.”,
Genevieve S., Marketing Manager

Who’s teaching?

Alasdair Stuart-Bell is a bilingual information management consultant and researcher with over 20 years of experience. For the past 18 years, Alasdair has focused on providing services to the public and private sectors in areas such as communications, information architecture, business process reengineering, project management, strategy, service improvement, business transformation, performance measurement, market research, public opinion research and e-government.

Having run a successful company in the private sector landscape, Alasdair is also well versed in issues related to marketing, sales and procurement, leadership and human resource management, amongst others. His clients have involved him in initiatives for Canadians, business, non-Canadians, not-for-profit organizations and the private sector. Alasdair has an M.B.A. from Dalhousie University, which focused on Marketing, International Business, and Information Technology and a B.A. in Political Studies from McGill University.

Duration fees and Location

3 morning sessions
Regular fee $1200 + taxes –
Group discount (3+) $15%

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in Australia, Belgium, Canada, Brazil, Finland, France, India, Italy, Mexico, Poland, Portugal, Spain, South Africa, and Switzerland, with more countries coming.

Questions

Contact Joelle Stemp at Yu Centrik

Cancellation & Copyright

Yu Centrik, the UX agency, reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.

There is no charge if you cancel a course at least ten business days before the course start date.
If you cancel between two and nine business days before the course start date, you will be required to pay half of the registration fees.
If you fail to show up to a course or cancel the day before the course start date, you will be required to pay the registration fees in full. Cancellations must be submitted in writing (e-mail).
Substitution of participants can be made, at no charge, until the course start date. Should Yu Centrik be forced to cancel a course, 100% of your registration fees will be reimbursed.

All UXalliance course materials are copyrighted and owned exclusively by UXalliance.

UX-PM Level 2

DEMYSTIFY UX

Get informed, trained and certified!

What is UX-PM?