DEMYSTIFY UX

Get informed, trained and certified!

What is UX-PM?

The UX-PM training program helps organizations to increase design maturity and succeed with new business challenges by empowering professionals to adopt a customer-centric approach in their practice.

The UX-PM Certification is an international user experience (UX) training program for digital product, IT, marketing and project managers. There are 3 levels: Adopting UX, Executing UX, and Leading UX. Each level builds to expand knowledge of UX and how to integrate and manage it to achieve an awesome user experience in your projects. Each level is offered as a 2-day course, is certified by the UXalliance and is internationally recognized.

Today more 13 000 participants have been certified worldwide in 19 countries.

Ever wondered how to ensure the user experience (UX) is considered in a project? How to include UX tools? How to cultivate a user centered design culture?

Level 1 of the UX-PM certification is for product owners, digital marketing & project managers, designers, any professional who wants to understand the fundamentals of UX, adopt UX methodologies in their projects and encourage a customer-centered design culture in their organization.

Objectives

UX-PM 1: Adopting UX

  • Understand key UX concepts, methods, misconceptions and challenges
  • Learn methods to integrate user experience into your digital projects
  • Become a UX ambassador in your organization

Targeted Audience

IT and digital managers including product owners, digital marketing & project managers, designers, any professional who wants to better understand UX and/or how to integrate UX activities into their projects. No prerequisite is needed for level 1 of the UX-PM certification apart from a curiosity for the subject.

Course Details

Starting with a clear breakdown of what user or customer experience is and is not, this course aims to fully demystify UX. In this course, we will cover:

  • User experience, User-Centered design, interaction design, usability, context and how they are all related
  • Common misconceptions and challenges of UX and its disciplines
  • User behaviour and design-making processes (cognitive mechanisms, emotional responses, etc.)
  • Principles and benefits of integrating UX activities into product and service development
  • How and when to involve users in the process – the methods and the value of a strategy based on collaboration and empathy
  • How to integrate the collected user insights in a Persona and how to map the journey
  • UX as a communication tool and how to promote the value UX within an organisation
  • Immersion and practical application: Review of various solutions, exploring some case studies, building persona and customer's journey.
    A combination of theory and problem-solving exercises

Certification Exam

There is an online certification exam at the end of the third morning of training.

Regular fee : $1,200+ tax.
15% discount for 3+ participants.

Also offered as a private course 3+

Online remote training
3 mornings from 8:30 to 12:30
November 20-21-22, 2025

The certification is also be offered in French language

To register, contact jstemp@yucentrik.ca

What UX-PM Certified Professionals have to say:

 

 

"When I attended the UX Certification, I was a Product Owner curious of what User Experience was about but unaware of the process and tools. Three years later I’m proud to say that UX and Agile are embedded in every solution we develop. This first encounter with UX through the UX-PM training program has been life changing for my company in the way we think and design our solutions".

Gaetan Racine, UX Product Owner, Stelvio, Montréal
UX-PM Certification Level 1

Testimonial IMG UX Yu Centrik

"I would recommend this training because it clarifies a lot of concepts gathered here and there, and because it puts a structure to help form a global vision of what user experience is really about.",
Genevieve S., Marketing Manager

 

 

 

 

Who's teaching?

Alasdair Stuart-Bell is a bilingual information management consultant and researcher with over 20 years of experience. For the past 18 years, Alasdair has focused on providing services to the public and private sectors in areas such as communications, information architecture, business process reengineering, project management, strategy, service improvement, business transformation, performance measurement, market research, public opinion research and e-government.

Having run a successful company in the private sector landscape, Alasdair is also well versed in issues related to marketing, sales and procurement, leadership and human resource management, amongst others. His clients have involved him in initiatives for Canadians, business, non-Canadians, not-for-profit organizations and the private sector. Alasdair has an M.B.A. from Dalhousie University, which focused on Marketing, International Business, and Information Technology and a B.A. in Political Studies from McGill University.

Duration fees and Location

3 morning sessions
Regular fee $1200 + taxes -
Group discount (3+) $15% 

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in Australia, Belgium, Canada, Brazil, Finland, France, India, Italy, Mexico, Poland, Portugal, Spain, South Africa, and Switzerland, with more countries coming.

Questions

Contact Joelle Stemp at Yu Centrik

Certification UX Training Yu Centrik
Cancellation & Copyright

Yu Centrik, the UX agency, reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.

There is no charge if you cancel a course at least ten business days before the course start date.
If you cancel between two and nine business days before the course start date, you will be required to pay half of the registration fees.
If you fail to show up to a course or cancel the day before the course start date, you will be required to pay the registration fees in full. Cancellations must be submitted in writing (e-mail).
Substitution of participants can be made, at no charge, until the course start date. Should Yu Centrik be forced to cancel a course, 100% of your registration fees will be reimbursed.

All UXalliance course materials are copyrighted and owned exclusively by UXalliance.

UX-PM Level 2

Executing UX

Do you need to know how to manage UX activities in a digital product? How to meet business objectives and market demands through user centred design?

UX-PM 2 certification is for digital product owners, marketing, project managers and any professional, who want to establish a deeper understanding of UX activities and how to incorporate them from the project management and execution perspective, in order to improve the quality of the deliverable/product/service.

Objectives

  • Understand how to incorporate principles of User-Centered design in the project lifecycle to optimize the quality and effectiveness of a product or service
  • Learn to plan, coordinate and implement UX activities at each project phase: from initial vision to implementation
  • Involve stakeholders to align the UX vision
  • Mix various user research & testing methods into the design cycle, before, during, and after delivery
  • Choose the right methods, the right sample and supervise interviews and tests (exploratory research, ethnography, usability test, card sorting, A-B test ...)
  • Optimize the user research process in an Agile development cycle

Targeted Audience

Level 2 of the UX-PM certification is best suited for UX-PM Level 1 certified practitioner or IT decision-makers including product owners, account managers, project managers, digital marketing managers and any professional with 2 to 4 years of experience managing a technology-based product or service.

Course Details

In this course, we will cover:

  • Follow every step of the User-Centered Design lifecycle progress, from the vision, to the planning of the design process
  • The relation between UCD and Service Design
  • Analysis of people involved in the project and preparation of interviews with decision-makers and customers
  • Examples of qualitative & quantitative research techniques to discover user needs, as well as user profiles, sample, recruitment and logistics, user research activities, preparation, execution, analyse and deliverables
  • Quick methods to move from business objectives and vision definition to a UX strategy (value proposition Design)
  • Design requirements based on UX strategy
  • Evaluating and testing design solutions, locally and internationally (desktop and mobile solutions I face-to-face, remote, automated)
  • Implementation: collaboration between the UX team and the development team
  • Immersion and practical application: the training includes a progressing case study with discussion and role-playing to sharpen your skills in managing UX activities

Certification Exam

There is an online certification exam at the end of the third morning of training.

Regular fee: $1,200 + tx.
15% discount for 3+ participants.

Also offered as a private course 4+

Online remote training
3 mornings from 8:30 to 12:30
December 11-12-13, 2024

The certification is also be offered in French language

To register: jstemp@yucentrik.ca

Testimonial

"Level 2 has helped me realize the real steps of a project when UX is most important and how to better understand the objectives of users. It helps to sell and convince the process of your digital projects to leaders."
Aliyah C., Director of Communications

"I discovered a different aspect of this training UX and made ​​me want to continue to learn on this subject".
Chloe D., Digital Project Lead

Who's Teaching?

 

 

 

 

Alasdair Stuart-Bell is a bilingual information management consultant and researcher with over 20 years of experience. For the past 18 years, Alasdair has focused on providing services to the public and private sectors in areas such as communications, information architecture, business process reengineering, project management, strategy, service improvement, business transformation, performance measurement, market research, public opinion research and e-government.

Having run a successful company in the private sector landscape, Alasdair is also well versed in issues related to marketing, sales and procurement, leadership and human resource management, amongst others. His clients have involved him in initiatives for Canadians, business, non-Canadians, not-for-profit organizations and the private sector. Alasdair has an M.B.A. from Dalhousie University, which focused on Marketing, International Business, and Information Technology and a B.A. in Political Studies from McGill University.

Duration and fees

3 morning sessions
Regular fee $1200 + taxes -
Group discount (3+) 15%

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in Australia, Belgium, Brazil, Canada, Finland, France, India, Mexico, Poland, Spain, South Africa, Switzerland, United-States and with more countries coming.

Questions

Contact Joelle Stemp at Yu Centrik

Certification UX Training Yu Centrik
Cancellation & copyright

Yu Centrik, the UX agency, reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.

There is no charge if you cancel a course at least ten business days before the course start date.
If you cancel between two and nine business days before the course start date, you will be required to pay half of the registration fees.
If you fail to show up to a course or cancel the day before the course start date, you will be required to pay the registration fees in full. Cancellations must be submitted in writing (e-mail).
Substitution of participants can be made, at no charge, until the course start date. Should Yu Centrik be forced to cancel a course, 100% of your registration fees will be reimbursed.

All UXalliance course materials are copyrighted and owned exclusively by UXalliance.

UX-PM Level 1UX-PM Level 3

Leading UX

Level 3 of the UX-PM certification, is for any professional who wishes to bridge the gap between the product and the service,  to increase the level of UX maturity in the organization, to understand what expertise is needed to help with this transformation and to measure the impact of UX on the project.

Objectives

UX-PM 3: Leading UX
  • Understand the connection between the product and the service (Service Design)
  • Develop a UX maturity model and a roadmap to initiate change towards a customer-centric organization
  • Build UX capacity
  • Integrate collaboration and co-creation activities into teams
  • Define key experience indicators to measure the change
  • Become a UX influencer within the organization

Targeted Audience

UX-PM 3 certification is best suited for UX-PM Level 2 certified practitioners or professionals who have 5+ years of experience leading a technology-based solution or service.

Course Details

In this course, we will cover:

  • Linking the product to the service (introduction to Service Design)
  • Transforming the organization through Service Design, measuring the UX maturity models - example of a 5-step roadmap
  • Building the internal capacity of your UX team: Understand the many disciplines of UX and hire the right skill set for your project
  • Collaborating through participatory design, co-creation and problem solving (divergent and convergent thinking)
  • Prototyping sprints (fail fast)
  • Measuring UX, CX & usability using Key experience indicators
  • Growing UX knowledge within the organization

Combination of theory, practical exercises and problem-solving methods

Certification Exam

There is an online certification exam at the end of the third morning of training.

Regular fee: $1,300
15% discount for 3+ participants.

Also offered as a private course 3+

Remote training, January 15-16-17, 2025
3 mornings from 8:30 to 12:30 EDT


The UX-PM certification is also be offered in French language

To register, contact jstemp@yucentrik.ca

Testimonial

Testimonial IMG 4 UX Yu Centrik

"This is good because the content is suitable for organizations that have not yet UX resources.",
Nathalie L., Project Manager

Who's Teaching?
Alasdair Stuart-Bell is a bilingual information management consultant and researcher with over 20 years of experience. For the past 18 years, Alasdair has focused on providing services to the public and private sectors in areas such as communications, information architecture, business process reengineering, project management, strategy, service improvement, business transformation, performance measurement, market research, public opinion research and e-government.
Having run a successful company in the private sector landscape, Alasdair is also well versed in issues related to marketing, sales and procurement, leadership and human resource management, amongst others. His clients have involved him in initiatives for Canadians, business, non-Canadians, not-for-profit organizations and the private sector. Alasdair has an M.B.A. from Dalhousie University, which focused on Marketing, International Business, and Information Technology and a B.A. in Political Studies from McGill University.
Location & Fees

3 morning sessions

Regular fee $1300 + taxes
Group discount (3+) 15%

The Canadian UX-PM certification is currently available in: Ottawa, Montreal, Quebec City & Toronto. Outside of Canada, the certification is offered in United-States, Australia, Belgium, Brazil, Finland, France, India, Italy, Mexico, Poland, South Africa, and Switzerland, with more countries coming.

Questions
Certification UX Training Yu Centrik
Cancellation & copyright

Yu Centrik, the UX agency, reserves the right to cancel a course up to 5 business days prior to the scheduled course date if the minimum class size of 4 participants has not been attained.
Yu Centrik is not responsible for travel, accommodation, or any other expenses incurred as a result of a cancellation.

There is no charge if you cancel a course at least ten business days before the course start date.
If you cancel between two and nine business days before the course start date, you will be required to pay half of the registration fees.
If you fail to show up to a course or cancel the day before the course start date, you will be required to pay the registration fees in full. Cancellations must be submitted in writing (e-mail).
Substitution of participants can be made, at no charge, until the course start date. Should Yu Centrik be forced to cancel a course, 100% of your registration fees will be reimbursed.

UX-PM Level 2