Yu Blog

Latest Thinking

Feb 2019

Food for thought

Some interesting readings from our UXalliance partners: Retail Benchmark: The personalized Customer Experience  part 1 and part 2, from Sutherlands Labs, UK UX principles for..

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Nov 2018

Lego Serious Play Creativity Workshop

Thanks to all participants who were part of the Lego Serious Play workshop at the SDN Conference in Montreal, we had a lot of fun..

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Sep 2018

UX Certification: New dates 2018-2019

We are pleased to reveal new dates for the 2018-2019 User Experience Certification Program. This international UX training is for digital product, IT, marketing and project managers..

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Jun 2018

Yu Centrik is 15 years old!

It’s already 15 years since the birth of Yu Centrik, with many projects in user research and design of experiments under our belts. To the..

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May 2018

Are you suffering from “Confirmation Fatigue”?

Me too! Confirmation and notifications can get very annoying, it’s what Robert Schumacher calls “Confirmation Fatigue”. Confirmation Fatigue, along with its close cousins ‘Alert Fatigue’ and..

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Feb 2018

The Experience Map, an essential deliverable!

In every User Researcher and UX Designer’s toolbox, is a deliverable that reaches everyone, is easy to interpret and able to convert the most recalcitrant:..

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Nov 2017

World Usability Day!

Today is World Usability Day. This year is about “user experience inclusion“. This theme reminds us of the positive impact on users of a job well done, with usability..

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Oct 2017

2 conferences of interest held in Montreal

2 events of interest to follow in the next two weeks. Both relate to our field: the premier international gathering on ethnography in industry organised by EPIC will be..

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Jul 2017

Service Design of Public Services to Inspire Citizens

For over a decade now, several governments have used Service Design to transform their policies, infrastructures in order to get closer to the citizens. Service..

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