UX Masterclass Draws User Experience, Market Research, Design Professionals to Chicago

CHICAGO, ILLINOIS, JULY 27, 2011 – User Centric, one of the largest user experience (UX) research firms in the US, will co-host the fourth UX Masterclass on Sept. 15 and 16 in Chicago, at The Field Museum. Both global and domestic leaders are expected to attend the event from the UX industry, healthcare and academic community and public sector, including GfK Group, Caesar’s Entertainment, Informatica and DePaul University.

The UX Masterclass will tackle the challenges confronting practitioners and the role of user experience in a product’s lifecycle, appealing to those creating experiences that lead to customer loyalty, minimize the return of products and aid customer retention. This event will draw executives considering a global initiative or currently conducting research outside the US, allowing them to discuss international market opportunities and challenges with UX Directors from around the world that are on the ground every day.

With a thriving UX market, Chicago is the ideal location for an exchange of industry best practices and new research methods.  While Chicago has been home to UX conferences in the past, unique to this conference, attendees will have the opportunity to gain insight from UX company leaders from around the world, including over 30 speakers from 25 countries.

“User experience research matters—it affects scores of people in dozens of industries. The agenda appeals to those responsible for delivering exceptional experiences to their customers, including UX professionals, designers, product managers and interactive marketing specialists,”  said Gavin Lew, User Centric Managing Director.  “Ultimately, you’ll walk away learning a lot.”

Presentations will highlight research and design techniques drawing from fields such as mobile technology, user-centered design and eye tracking. This year’s four distinguished key-note speakers include:

• Is the Customer Experience a Safe Bet? Brad Hirsch, Vice President and Assistant General Manager, Caesars Entertainment
• The Future of Market Research and UX Research, David Krajicek, Co-President, GfK Custom Research of North America
• Creative Alternatives for User Centered-Design, Mark Detweiler, Informatica, Inc.
• The Good, the Bad, and the Heatmaps, Aga Bojko, User Centric, Inc.

For program details, location information and registration visit http://www.uxmasterclass.com.

Early registration discounts end Aug. 15