When we evaluate digital applications, the main weakness we often notice concerns guidance. Guidance can involve for example accompanying the user at each step of the process, helping them make a choice or making it easy to find a piece of information. Very often, either in the digital world or in our daily lives, either there isn’t enough guidance or it’s not clear enough.
Here is a simple example.
Location: A public washroom in a restaurant.
Goal: Find the garbage can.