By: 
Joelle Stemp
On October 10, 2014 in New York city, GFK hosted the 10th UX Masterclass on the theme “UX and Market Research: Bridging the Gap”.
 
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By: 
Ignacio Calvo

This week we got to take a look at one of the most surprising things out of last June’s Google I/O conference: Google Cardboard.

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By: 
Ignacio Calvo

Its website brings a slew of expectations and anticipations, the promise of a new way to escape. We are told that from the moment you book a ticket to the warm welcome you receive when you arrive aboard, Air Canada Rouge offers a new way to vacation. But is it all it promises?

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By: 
Joelle Stemp
Airplane et knee defender

Personal space has become a source of tension on flights. Planes are starting to feel more and more like sardine tins. If the passenger in front tilts his seat back, it becomes impossible to change positions and we end up feeling stuck and uncomfortable. While this may be tolerable on shorter flights, long-haul flights are expected to provide at least the option of crossing your legs or stretching them out a little. Passengers no longer have this option unless they book seats near emergency exits or travel in premium class.

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By: 
Emilie Bonnier
spotify blog cover

A couple of weeks ago we saw the debut of Spotify in Canada, a new player in our country’s online music scene. Some have been waiting impatiently, while others are still wondering what it’s all about. Spotify is a music platform available on the PC, smartphones, and tablets that facilitates the management and discovery of music. While this in itself is nothing new, Spotify is a streaming service, so there is no need to download the music (legally or illegally).

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