Knowledge base

You’d like to improve the conversion rate of your e-commerce flow?  Often just improving the usability of the forms can reduce the drop-off rate.

Learn the UX principles to create usable and engaging forms to guide your design and create a fluid, efficient user experience.

• Increase online transactions and reduce dropouts
• Reduce calls to customer service and technical support costs
• Improve engagement

• Learn the principles to create fluid, effective and engaging online forms
• Understand the advantages and disadvantages of different form design layouts
• Understanding the role of the various online form components

The course, Designing Engaging Forms, addresses the relationship between the end-users’ tasks and the form components including labels, data entry fields, action buttons and error messages.

Different components of online forms will be presented along with reading patterns and process efficiency. An overview of the different design approaches will be presented as well as user interface best practices and standards for forms.