What is a Focus Group?
A recognized method for gauging customer opinion. Focus groups aim to collect perceptions, expectations, habits and motivations related to a product or service. We purposely limit the number of participants to a small group (4-6) to get more meaningful insights. The focus groups can also be executed remotely with participants located in a different city or country.
What Are the Benefits?
Focus groups provide an opportunity to:
- Understand the perceptions of a target sample and evaluate differences of opinion, and
- get to the heart of the opinions, emotions, motivations and behaviours surrounding a product or service.
When to Use It?
- At the discovery phase to support strategic decisions evaluating ideas and concepts
- At the design and development phases to gauge user reactions and modify the product experience accordingly
What we deliver?
You’ll receive a strategic recommendations report. This report enables you to optimise your product or service according to users needs and expectations.