So last week another calendar app appeared in the Apple App Store and suddenly everyone’s talking about it. This app, Peek, is for the sort of person who doesn’t spend time managing their time. In short, it’s for normal people.
Nothing ever is, but is always becoming.
- Plato, Theaetetus
As requirements mature and products evolve, it can be tempting to heap features and functionality onto the surface: pick a position in a navigation scheme and insert a menu item; find a free spot on a screen and stick a button on it; the story's in the backlog, so slap on a UI control and call it a day.