The mere exposure effect, also known as the familiarity principle, describes a phenomenon that causes humans to rate or feel positively about things to which they are frequently and consistently exposed, including other people. All else equal, you will buy products, invest in stocks, frequent establishments, and engage in behaviors that are familiar to you based on past exposure. This can lead to suboptimal decisions and results and has no basis in rationality. It can also pin you in to situations that repeat past outcomes, which may not be desirable.
As the warm weather sinks in, many of us turn to cycling as the transport mode of choice. Whether you’re reuniting with an old bike this spring or considering a new one, Yu Centrik’s engineers, designers, ergonomists and avid cyclists share their personal top tips for a smooth cycling experience.