By: 
François Courtois
If you manage an e-commerce site, you’ve probably noticed that too many users add items to their cart without completing the purchase. 

How to increase your conversion and engagement rates?

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By: 
Karine Grande

We have yet to understand people as well as doctor Samuel Beckett did in the American television series of the 90s, “Quantum Leap”. While traveling into the past, Samuel inhabited the bodies of various people and lived their lives in order to solve the mistakes that they would commit in the future. Although we can’t go to the same lengths as Samuel in order to understand people, we can still try. With empathy.

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By: 
Maya Wiseman
Even if delivered on time and on budget, a project will fail if it doesn't meet user needs. 
 
Together with our partners at UX Alliance, we’re designing the first training program for managers who want an edge in using today's UX methods to boost product quality and business satisfaction. 
 
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By: 
Joelle Stemp

The latest UXMasterclass event was sold out and filled with an enthusiastic and eager-to-learn Indian audience. Over 300 participants attended the event that has received numerous positive testimonials. We thank our colleague in Bangalore PeepalDesign for organizing this memorable day and our journey to India.

 

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By: 
Joelle Stemp
Television and second screen

Studies show that more and more people are using another device while watching TV. This second screen can take the form of a tablet, a mobile phone or a laptop, and how this complements the first screen (television) offers new opportunities and business services for content producers.

In the context of television viewing, it is often assumed that the main screen is the television and the second screen is another device.

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