« Working for the last few years in the field of innovation and new product development, I often see just how much of the future already exists today. Our pace of technology change almost always outpaces our pace of behavior change, and for a new technology to succeed, it has to succeed in the battle for attention span, consideration, and, ultimately, adoption. »

L’article de Sutherland Labs résume bien les enjeux de l’innovation à travers l’adoption de nouvelles technologies.

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