Joelle Stemp founded the UX agency Yu Centrik in 2003. With great perseverance and adaptability, Yu Centrik was steered through many technological and societal changes to reach 2019 with great relevance. Joelle is a pioneer in the adoption of user experience and service design in Quebec. With a background in communications and a talent for design, Joelle began her career as a designer specialized in user interfaces and has spent the last 25 years promoting usability and user experience. She has been involved in many, many projects related to user experience and convergent medias (Web, digital TV, mobile, IVR, OOH), as well as complex digital solutions.

Joelle designed the first Campus Wide Information System (CWIS) on the Internet for the University of Montreal in 1990 and was part of a user interface group at CRIM (Montreal Computing Research Center). Being as one of the first Certified HFI’s Usability Analyst in Canada, she continues to learn about human behaviour and is still as passionate as ever to design engaging products and services that customers will love using.

Joelle is very involved in teaching the UX-PM Certification program developed in collaboration with her partners at UXalliance, a global network of User Experience Experts.