Are your products offering value to your customers?
In order to enhance the User Experience, we discover and analyse the real context and needs of your users.
REVEALING THE HUMAN SIDE OF INNOVATION
Designing meaningful experiences since 2003
User Research reveals your consumers’ attitudes, expectations and much more…
The results of the study are particularly rich in ideas (insights) and innovation opportunities.
Get to know your customers
We are listening to your customers and use several tools and user research methods to capture their perceptions, expectations, needs and much more.
Capturing stories, empathizing, and understanding contexts, daily routines, lifestyles, relationships, behaviours, attitudes, micro-moments, gains and causes of pains, expectations, all helps us understand the real use of the product or service.
Deliverables: Detailed analysis of needs, behaviors and opportunities for innovation. Users portraits (Personas) and mapping of the omni channel customer journey.
Test your products
How do you know if your customers are happy and successful using our products and services if you don’t test them? Measuring usability as well as the user’s level of happiness and engagement is the key to a successful product.
Tests ensure satisfaction and quality, while reducing the risk of delivering an inefficient and frustrating product. We validate and test any technologies and platforms, products or services, in any contexts of use (external or internal) and in any format (sketches, wireframes, functional prototypes…).
Deliverables: short or detailed report containing pains and gains, design recommendations and solutions, and wireframes if needed.
Go global and get cultural insights
If you are designing for an international market, we can carry out a benchmark, execute user research to validate the cultural aspects of your products, and test with your target consumers.
As a partner in a global network including 26 countries worldwide, coordinating international research and testing efforts are our forte. Yu Centrik, the UX agency, is the sole Canadian partner of UXalliance, an international association specialized in user experience.
Deliverables: International benchmark, consumer research and international testing report and design recommendations.