Yu Centrik has developed a list of clients who receive ongoing support by drawing on our expertise and by benefiting from the tools that we provide for performing quantitative and qualitative analyses and assessments.
We thank them for their trust and loyalty.
Desjardins |
Personas or users archetypes
we conducted a field study with existing customers or potential customers in different markets.
The analysis of data using statistical tools allowed us to build Personas to emphasize the user's characteristics, motivations and attitudes.
What we did:
Customer Research
Personas
The personas that we built are used for the design of all the client's touchpoints within the company.
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