Highlights

Red Urban's current objective is to enhance many elements of VW online presence. We help them achive this through a heuristic evaluation on the vw.ca website. The main objective of the process is to review the website, observe and identify usability flaws, validate site functionalities, and make recommendations for improvement. We performed a persona-based expert review of the interface from the user’s perspective which involved the creation of three Personas to fuel an understanding of specific contexts of use through a focus on user segmentation.

Volkswagen Plus website underwent a full interface redesign. Before launching it, Palm + Havas wanted to test it with users with the objective to validate and reveal any major issues with the user experience that should be solved for before launching the website. We conducted the test in French and English on Volkswagen owners that are members of the VW Plus.