LexisNexis needed to redefine the user experience of a legal research service called QuickLaw which helps firms of all sizes gather case-relevant information. Yu Centrik was mandated to conduct research on different types of lawyers in Quebec and Ontario and validate their needs, expectations and behaviour.
Field interviews led to sophisticated qualitative data analysis, allowing us to provide key conceptual problem areas and specific recommendations to guide a major system overhaul toward a user-centered design.
“I was reviewing the final report from Yu Centrik last week and I was reminded of the incredible experience I had working with you and your team at Yu Centrik.
Your team of unparalleled professionals delivered a high-quality report and went beyond the call of duty to meet tight deadlines and high expectations. As you know, we interviewed a number of research companies and the thing that stood out most about your group was the innovation you showed in your approach to our research brief. This innovation and your group’s insight shined through on our project.
As a customer-focused company this was important and the results of the research Yu Centrik presented will go far in helping us better serving our customers.”
Mark Bettiol — Product Manager, Online Research Solutions, Lexis Nexis Canada