illico New Generation, is the result of more than two years of iterative design and user validation.
This is undoubtedly the longest consistent mandate at Yu Centrik since its founding! In addition, over 1000 conceptual wireframes were created in the process of designing 19 different applications; at times our team had as many as seven interaction designers working simultaneously.
With over 9500 hours of experience in strategy, design, validation and user testing on Videotron's Illico New Generation alone, Yu Centrik holds a clear edge in interface design for television and connected TV. We believe there is an active discussion around the TV right now. The democratization of HD, TV's connection to the Internet - 38 % of American household now have connected TVs - , and the emergence of new interaction modes (gestural control, voice interfaces, or even integration with tablets/smartphones), all depict a future where television increases its already enormous power of attraction.
19 applications like:
Video On Demand (3 different views)
EPG (full and mini guide)
Not known yet. So far we have some amazing comments from users ;)
For Illico New Generation, we helped develop an HD interface for Videotron which surpasses many leading products in the industry with respect to user experience. One of the main challenges lay in the prioritization of many features. We worked hard to create a layered power navigation system which provides more adventurous users with advanced options without cluttering the experience for those with basic needs.